By Cristina Fernández Pereda
El País, one of Spain’s major newspapers, shows after its last redesign how citizen journalism is changing the way news outlets present news both in print and digital format.
ELPAIS.com is an example of how citizen journalism, a community of blogs and crowdsourcing techniques can expand the newspaper’s content through the interaction with readers.

ELPAIS.com editors have worked on
the Web site’s redesign with consultants
Ally Palmer and Terry Watson.
Palmer & Watson were also in charge of
changes in news sites such as Le Monde,
in France; The Scotsman, in Scotland;
and Politiken, in Denmark.
El País published its first edition in 1976 and 31 years later, on Oct. 21, 2007, presented a major renovation that has changed its design, added different ways of gathering the news and modified its content. All the changes were reported by the newspaper’s editors through a blog named “Querer Comprender,” (Willing to Understand).
“We are betting on exclusive information, critical analysis of major topics and in-depth interviews, leaving on the side the routine and news conferences-journalism, and taking an important step towards the interaction of print and digital newsrooms,” Lydia Aguirre, director of ELPAIS.com, posted on the blog the Web site published to describe the changes.
The editors of ELPAIS.com have made significant efforts to provide readers with information updated every minute.
“We are incorporating more exclusive online content, with multimedia elements and the print and digital newsrooms working together 24 hours to provide better content in both formats,” Aguirre said.
The best example of how the digital edition is providing content to the print edition is the citizen journalism section Yo, Periodista (I, Journalist), a space created entirely by readers who send news with videos, pictures and audio. The section “where readers become journalists,” as it states on its front page, was launched on Nov. 20, 2006. In one year, the section became the best Interactive Emergent Project on the Internet, according to the Interactive Advertising Bureau in Spain, which cited the paper’s efforts for its originality and vision.
When it started, Yo, Periodista originated 5 percent of the online news site’s users. One year later, 15 percent of the news site’s readers start their visit to ELPAIS.com through the citizen journalism section.
“People not only want to read online, they also want to create and share information. And information through readers’ integration in the creative process is a trend that will not stop,” Javier Moya, coordinator of the participative sections, said.
The content from Yo, Periodista affects both the digital and print editions of the paper. Moya recalls the case of the Virginia Tech shootings, when a Spanish student sent updates from the campus and provided first-hand information of what was happening there.

When a citizen journalist sent pictures from the chaos resulting from
eight days of strikes in the metro of Paris, El País had the chance to
continue their coverage by adding different angles.
In a more recent case, a reader sent pictures from the chaos in the Paris metro caused by eight days of strikes. El País had already reported about the strikes, “but the testimony of this reader gave us an opportunity to cover the workers’ negotiations with the government, something we wouldn’t have published without the pictures,” said Fernando Navarro, reporter for the digital edition.
“The content created by readers complements the news with a reader’s views on the event. It is good because this allows us to get to information the newspaper cannot reach any other way,” Moya said.
ELPAIS.com also launched a “Community” five months ago, allowing readers to publish blogs within the news site. So far, readers have created 6,000 blogs and some of their content also jumps to the different news sections.
“Sometimes we detect a post that could easily become a news story. We contact the blogger and suggest the possibility of using it in Yo, Periodista. If the story is more significant, it can even have a link from the main story written by one of El País’ reporters,” Moya said.

ELPAIS.com has developed the crowdsourcing strategy through the online news site: a link asks readers if they have been affected by a particular situation, from blackouts to train delays to a strike. The readers become sources providing the information the agencies cannot get: testimonies, images, videos and audio describing what the situation is like on the streets.
“This gives us data and suggests different angles to cover a story. It creates a feedback between the print edition, the online edition and the readers complementing the final product we give: information,” Moya said.
This information can come from all over the world. Appealing to its international audience (25 percent of the readers are outside of Spain), ELPAIS.com has created a Global online edition. “It’s a project for Spanish speakers outside of Spain who want to know what’s happening in the world: They all have their newspaper at the Global edition of El País,” Navarro said.
The editors of ELPAIS.com are conscious of their reader’s involvement with the newspaper. Last September, El País released the transcript of the interview between Spain’s former president, Jose Maria Aznar (1996-2004) and U.S. President George W. Bush on Feb. 22, 2003, in which the Bush admitted he would be in Iraq even if he didn’t have the United Nations’ support.
The story was widely reported and even prompted coverage in international newspapers, such as The Washington Post and USATODAY.com, when reporters asked the White House Press Secretary Dana Perinoabout the conversation. On Oct. 10, ELPAIS.com then announced a chat between Ernesto Ekaizer, the reporter who released the transcript, and readers.
“Ekaizer talked to readers in English and Spanish. In less than one hour, we had 600 questions from readers,” Aguirre said.
ELPAIS.com has introduced changes that engage the readers through multimedia content, improving the Video section and adding a television service, ELPAISTV with three channels.
“The impact has been immediate and significant, with a 20 percent increase of videos downloaded by our readers,” Aguirre said.
All the changes, such as participation tools, the blogs community and applications to customize the front page that allow readers to change the header style or the font size, type and color, appeal to an audience of both traditional readers and young people familiar with the digital technology.
“We are facing these challenges to offer a better product and engage younger readers who are starting to get involved in our society; we have to count on them for the next 10 or 15 years,” Javier Moreno, Director of El País, said according to EFE news agency.
His adjunct director, Juan Cruz, posted on the blog how Moreno has conceived the changes.
“The change is not over once it’s done. The change has just started.”
This story was published on the American Observer Dec. 4, 2007.